As the demand for non-surgical cosmetic procedures steadily increases, smart business owners are responding with skincare and aesthetic treatments for solid profits. Med spas, in particular, are investing in cosmetic lasers to boost profitability and keep up with competition.
Aesthetic lasers offer a wide range of services, including skin treatments and hair removal, which can expand a spa’s range of services. Though the purchase of an aesthetic laser can represent a significant capital cost, renting equipment from providers like Laser Service Solutions allows clinics to try current devices before making a permanent investment.
In today’s economy, investing in aesthetic lasers can make perfect business sense for any clinic willing to analyze its market needs and available options. Consider renting a laser to determine if its revenue is worth a permanent investment and expand your range of services to meet the growing demand of non-surgical cosmetic procedures.
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How to Expand Your Clientele by Adding Aesthetic Lasers
If you’re looking for a way to expand your clientele and boost your revenue, adding aesthetic laser treatments to your practice might be the perfect solution. In this article, we’ve highlighted four popular laser treatments – laser skin resurfacing, laser body contouring, laser hair removal, and laser tattoo removal – that can help attract new patients while providing additional value to existing clients. Each treatment offers unique benefits, from reducing the visibility of fine lines and wrinkles to eliminating unwanted hair growth or tattoos. With advancements in laser technology, these non-invasive treatments have become more effective and more appealing to clients.
Laser Skin Resurfacing
Laser skin resurfacing is a non-invasive treatment for lines, wrinkles, pores, and acne scars. Dermatologists can evaluate the skin and determine which laser treatment is best for shallow acne scars, lines, wrinkles, and sagging skin.
Medical spa practitioners have capitalized on the gap in treatment solutions for fine lines and wrinkles in sensitive areas. Laser skin resurfacing is effective in smoothing the skin around the eyes, mouth, and forehead. With good results, the satisfied patients drive word-of-mouth recommendations, and the procedure scales cost-effectively.
Laser skin resurfacing is a valuable addition to med spa practices or doctors who want to offer their patients a non-invasive alternative to surgery and injectables. By changing the surface of the skin, laser skin resurfacing can improve the visibility of pores and restore a more youthful glow to the skin.
Laser Body Contouring
There is clearly growing demand for non-surgical body contouring. This non-invasive procedure works to tighten the skin all around the body. In the past few years, new laser devices and new applicators which target more specific areas, such as the thighs, neck, and arms have been launched on the market. Clients are requesting more laser fat melting and body contouring treatments as a solution where diet and exercise has failed. Unlike liposuction or surgical tummy tucks, downtime and recovery time is nearly nonexistent.
Laser body contouring delivers noticeable, though not dramatic, results. Clients regularly return for multiple treatments and to address other areas of the body. For this reason, offering service packages make a lot of sense for med spa businesses.
Laser Hair Removal
Laser hair removal is a fast, less painful, and more effective alternative to conventional hair removal methods like tweezing, waxing, or bleaching. Trained dermatologists or laser technicians can adjust the laser to target certain types of hair and avoid affecting nearby skin.
An increasing number of clients, including older women and men, request the convenience of laser hair treatments to eliminate unwanted hair growth in areas such as the underarm, legs, back, and bikini area. This procedure can be a steady source of revenue for med spas if properly marketed and performed. New cooling tips for laser equipment have helped decrease the discomfort involved, and advanced devices are more effective.
To manage expectations and ensure client satisfaction, it’s important to explain hair regrowth expectations and the number of treatments required based on the individual’s skin type and hair color. Packages for laser hair removal should include at least five appointments.
Laser Tattoo Removal
Advancements in laser technology have allowed for complete removal of tattoos, breaking up pigments to eliminate designs. However, there will likely be a recovery time marked by a few days of redness, itching, and possible scarring, infection, or sun sensitivity following any laser treatment.
In the United States, nearly 1 in 5 people have tattoos, and many regret their decision as the ink fades or their tastes change. The rise in demand for tattoo removal is due to this change, career transitions, or changing personality. Laser tattoo removal involves breaking up the pigment below the skin’s surface, requiring 6 to 12 laser treatment sessions and costing hundreds of dollars per treatment.
For businesses offering cosmetic procedures, tattoo removal can be incredibly profitable as laser technology makes the procedure more effective and easier.
Treating Pigmented Lesions
Like the laser treatments available for skin resurfacing and rejuvenation, some of the same lasers can help with pigmentation issues like freckles, brown spots, age spots and birthmarks. The Laser Pigmentation Removal procedure helps safely and effectively reduce the appearance of freckles, age spots, and acne scars. The laser targets only the pigmented lesion on the skin and does not harm the surrounding skin.
The pigmentation absorbs the light and is shattered by the laser, then drawn out of the skin without damaging surrounding tissue. The pigmented lesions will either fade or flake off, leaving the skin with an even tone and improved complexion.
With advancements in laser technology, scarring is no longer a major risk with this treatment. Depending on the degree of hyperpigmentation, argon or carbon dioxide lasers may be used with short or long pulses. The procedure takes between 30 to 45 minutes and is relatively pain-free, resulting in an improved skin tone and boosted collagen production.
6 Ways to Boost Your Practice with Laser Treatments
Laser treatments are some of the most popular medical procedures among both men and women in the U.S. and worldwide – a trend that’s expected to continue for the foreseeable future. In fact, according to a report from the American Society of Plastic Surgeons, more than 2 million laser procedures were performed in 2015 including:
- Over 1.1 million laser hair removal procedures
- Nearly 600,000 laser skin resurfacing procedures
- More than 200,000 laser vein treatments
- Nearly a quarter million liposuction procedures
The number of laser skin resurfacing procedures alone more than doubled since 2000, and as the population ages, industry experts predict the procedures’ popularity will continue to soar. Laser treatments offer lots of benefits for patients, but they also offer plenty of advantages to practices that have the foresight to tap in to this increasing trend in popularity. Here are a few of the most significant benefits:
Keep up with – or ahead of – the competition
Medicine is an incredibly competitive field, and the way you compete differs from the normal do-everything-you-can-to-crush-the-competition approach. In medicine, you want to differentiate yourself from the competition, creating something of greater value that creates a win-win situation for your practice and your patients. Offering laser procedures is a great way to do that – your patients have access to a wider array of treatment options and you have an opportunity to grow your practice and your revenue.
Build your practice’s reputation
Because lasers are relatively new, most men and women equate laser procedures with high-end practices. By offering cosmetic laser procedures at your practice, you gain a certain status, authority and reputation that can be difficult to earn through traditional office treatments and more generic services. Plus, offering laser treatments demonstrates to your patients that you’re committed to their needs and dedicated to staying abreast of the most innovative options.
Provide patients with in-demand treatments
Laser procedures aren’t the only ancillary service you can provide, but because they’re extremely popular among patients of all ages and all walks of life, you’ll be tapping into a market where the demand already exists. You won’t need to convince your patients of the benefits of laser procedures – you’ll already have an eager market.
Offer greater convenience
Just like you, patients are busy, and offering laser procedures at your practice means they can have the treatment they need in one convenient location instead of seeking out new providers and traveling longer distances. Plus, the wide range of laser procedures means there’s something for nearly every patient, making laser procedures an easy “upsell.”
Enhance existing relationships
Building trust is one of the most time- and labor-intensive aspects of marketing, but without trust, it’s difficult to grow your practice. Established practices have a clear advantage when it comes to adding laser procedures because they’ve already established trust with their patient base. That means there’s no need to spend a significant amount of time marketing those new services to see an initial ROI. Plus, established patients can help you grow your reputation through word-of-mouth advertising, which is one of the most powerful types of marketing around.
Support marketing efforts
Adding new treatments create the perfect “excuse” for creating new web content and social media campaigns that can increase your media exposure. Plus, by expanding your services, you can offer special deals that provide additional opportunities for marketing.
Adding laser treatments is easier than you think!
There’s no doubt about it, cosmetic laser systems can be costly. But the good news is, Laser Service Solutions offers two options that can make adding a laser to your practice much more affordable:
- Pre-owned lasers are thoroughly tested, serviced and calibrated and guaranteed to be safe and ready to use. We only offer brands we service, so you can buy with confidence and peace of mind.
- Laser equipment rentals let you add the latest state-of-the-art systems without the huge cost outlay and without maintenance concerns. Laser Service Solutions provides all the maintenance and service required, so you can focus on caring for your patients.
Plus, we offer training to help you and your staff learn how to operate the laser you select, and we’re always available to answer questions and provide support. Whether you rent or own, adding a laser system to your practice is an ideal way to take full advantage of the increased demand for laser systems, and to show your patients you care about offering them the most advanced solutions for their needs. To learn more about Laser Service Solutions and the products they offer, call (844) 755-1064 today or fill out our contact form below and we’ll be in touch.
Growing Your Med Spa Practice
Expanding your business to include laser skincare and aesthetic treatments makes lots of sense. Laser procedures provide clients with new options and help your company to build new, profitable income streams.
Consider pre-owned and refurbished laser devices to help your company make smart investment decisions. Laser Service Solutions has affordable solutions for advanced laser equipment, repair services, and parts for med spas all across the country. Contact us at (856) 853-7555 today.