In recent years, demand has been steadily increasing for a variety of non-invasive cosmetic procedures. The number of non-surgical cosmetic procedures has increased nearly 44% in the past five years. Smart business owners are catering to this growing business. They are offering the skincare and aesthetic treatments which clients are asking for and which deliver solid profits for their practice.
In particular, med spas have been investing in cosmetic lasers. This type of equipment can significantly boost profitability and quickly cover the initial cost of purchase. Advanced lasers are increasingly more effective, more popular among clientele, and they don’t require expensive consumables. For any medical spa, it’s important to first research the types of procedures that their clients are looking for and the availability of those procedures among the local competition.
Find out which treatments make the most business sense in today’s economy.
Laser Skin Resurfacing
Some medical spa practitioners have targeted an opportunity in the market. They noticed that a large number of clients were seeking a solution for fine lines and wrinkles in sensitive areas. Yet, facelifts and injectables were not very effective at smoothing the skin around the eyes, mouth and forehead. With laser skin resurfacing, they have been able to successfully address the lines and wrinkles clients were concerned about and capitalize on this gap in treatment solutions. By changing the surface of the skin, this laser procedure can also help reduce the visibility of pores and acne scars. In general, it restores a more youthful glow to the skin.
Laser skin resurfacing devices are a good addition for businesses because it has cost-effective procedure scalability. When patients are satisfied with the results of a procedure that others aren’t offering, word travels fast even without marketing expenditures. Med spa practices can offer this type of treatment, or doctors can use the laser to round out their offering for patients where surgery and injectables are less successful.
Laser Body Contouring
There is clearly growing demand for non-surgical body contouring. This non-invasive procedure works to tighten the skin all around the body. In the past few years, new laser devices and new applicators which target more specific areas, such as the thighs, neck, and arms have been launched on the market. Clients are requesting more laser fat melting and body contouring treatments as a solution where diet and exercise has failed. Unlike liposuction or surgical tummy tucks, downtime and recovery time is nearly nonexistent.
Laser body contouring delivers noticeable, though not dramatic, results. Clients regularly return for multiple treatments and to address other areas of the body. For this reason, offering service packages make a lot of sense for med spa businesses.
Laser Hair Removal
A wider range of clients have been requesting laser hair removal recently. Now, older women and men are also showing increasing interest in the convenience of laser and IPL hair treatments. Laser hair removal targets pigments in hair follicles to prevent future hair growth in areas where it is unwanted, such as the bikini area, underarm, legs and back. Great results have fueled the demand for this cosmetic procedure. Plus, clients love that it’s fast and relatively affordable. Advanced devices are more affective and new cooling tips for laser equipment have also helped decrease the discomfort involved.
For med spas, this procedure can be a steady source of revenue if it’s well marketed and properly performed. The key to client satisfaction is managing expectations. Explain what he or she can realistically expect in terms of hair regrowth and the number of treatments needed based on that individual’s skin type and hair color. If your business decides to provide laser hair removal plans and packages, they should include at least 5 appointments.
Laser Tattoo Removal
An astounding number of people in the United States have tattoos – nearly one fifth. As their skin ages, the ink fades and trends change, however, many end up regretting their decision. The rise in demand for this elective laser procedure can be attributed to a lot of factors. Mostly, people want to get rid of the ink that is supposed to last forever when they change careers, or the design doesn’t represent their personality any longer.
Laser tattoo removal works to break up the pigment in the ink embedded below the surface of the skin. Through the years laser device technology has made the procedure even easier and more effective. For businesses offering cosmetic procedures, tattoo removal can be extremely profitable. Effective removal requires an average of 6 to 12 separate laser treatment sessions and technicians charge a few hundred dollars for each treatment.
Growing Your Med Spa Practice
Expanding your business to include laser skincare and aesthetic treatments makes lots of sense. Laser procedures provide clients with new options and help your company to build new, profitable income streams.
Consider pre-owned and refurbished laser devices to help your company make smart investment decisions. Laser Service Solutions has affordable solutions for advanced laser equipment, repair services, and parts for med spas all across the country. Contact us at (856) 853-7555 today.