Finding the Right Cosmetic Laser Equipment & Distributor When Starting Your Own Medical Spa
The equipment you maintain in your medical spa makes all the difference when aiming to attract the right clientele! Here are some pro tips on finding the right aesthetic laser and doing business with a distributor who will provide the best experience.
Focus on Your Clientele
You may see any number of systems that appeal to you, and starting a spa can be exciting! But before you purchase from any distributor, you should have an idea of your market. For instance, younger clients may be more engaged with laser hair removal, facial options, and acne treatment. Whereas an older demographic may be seeking skin pigmentation, vaginal rejuvenation, and wrinkle reduction.
The skin type of your average client is also a HUGE consideration. Are you in California marketing to a tanning culture? Or do your clients tend to hold a paler pallet? Are you working with African-American, Asian and Latina skin types? Or are you looking for systems that can do it all!? It's vital to select the equipment that will focus on the needs of the clientele for a successful laser treatment facility.
Consider Your Budget When Shopping
For some, the initial thrill of equipping a medical spa can outweigh common sense when it comes to choosing a laser. After you’ve determined your client type, the next step is to examine your budget. Whether you are navigating your search on your own or talking to distributors, understanding how much money you have to spend will quickly move the process forward.
Be sure to keep in mind not only the initial investment, but also what it will cost to operate the equipment. Are there disposable costs that will require ongoing purchases? This will have a strong impact on your pricing and ultimately, your bottom line.
Additionally, look up the average maintenance and repair costs for the laser you plan to purchase. Make sure that you budget for these costs so that you have no downtime if an unexpected emergency occurs. All of these expenses should be considered when creating your budget, not just the initial payments for the system itself.
Consider the Payment Options of Your Laser Distributor
You may not be able to purchase the laser that you want outright and that is perfectly normal. Who has an additional $30K (or up to $150K) hanging around?? Not many people! Fortunately there are options!
1. Financing Your Aesthetic Laser
The first payment type is the financing option. You may be able to use your personal or business credit to finance your laser from a bank, or take out a small business loan.
2. Leasing Your Aesthetic Laser
Very similar to leasing a vehicle but normally in the end, you own the laser for a small buyout amount (like $100). The leasing company owns the laser until the end of your lease.
3. Renting Your Aesthetic Laser
If you want to test the waters to ensure that lasers are the right fit for your business then renting may be the way to go. It tends to be more expensive then leasing / financing a laser but the up side is that there is no commitment. You rent it when you need it and if it doesn’t work, you aren’t financially responsible for continuing to pay for it. This option is also attractive because you’re not responsible for the ongoing costs associated with owning a laser. Training is also often included so renting can be a perfect option for anyone new to the industry!
Check the Guarantees on the Equipment that a Distributor Offers
Checking into your distributor’s reputation is as important as choosing which laser is best for you. Confirm that the system has been serviced prior to sale by knowledgeable technicians. As stated before, maintenance and repairs on cosmetic lasers are an ongoing cost that must be considered. Does your distributor have any guarantees or warranties on the products that they offer?
What is the Learning Curve on the Laser that You Plan to Purchase?
Depending where you are doing business, you may need to be licensed before you’ll be allowed to take on clients. If this is the case, you should be sure that the proper operation of your laser is within the skill set of your employees. Many facilities make the mistake of not fully learning about their system before operating, which results in costly mistakes. Some lasers are much easier to use than others. However, the most difficult lasers usually have the widest variety of potential utility. This is why it’s important to educate yourself and your staff before making any big purchases.
Your distributor should be able to help you determine the laser that is right for your particular medical spa. The type of laser that you purchase should match the skill set of your operators as well as the needs of your clients. Do not be afraid to ask as many questions as you need until you figure out exactly how to align these important aspects of your business.
Contact An Expert With Your Quesions
Contact Laser Service Solutions for a full inventory of cutting-edge aesthetic laser equipment appropriate for a medical office of any scale. We are happy to answer any of your questions about the brands we carry or the advantages we can provide as your aesthetic laser equipment distributor. Call us at (856) 853-7555 or email us directly at email@example.com to discuss your options.
- Ryan Koenig