6 Ways Your Practice Could Benefit by Adding Laser Treatments
Laser treatments are some of the most popular medical procedures among both men and women in the U.S. and worldwide – a trend that's expected to continue for the foreseeable future. In fact, according to a report from the American Society of Plastic Surgeons, more than 2 million laser procedures were performed in 2015 including:
- Over 1.1 million laser hair removal procedures
- Nearly 600,000 laser skin resurfacing procedures
- More than 200,000 laser vein treatments
- Nearly a quarter million liposuction procedures
Keep up with – or ahead of – the competitionMedicine is an incredibly competitive field, and the way you compete differs from the normal do-everything-you-can-to-crush-the-competition approach. In medicine, you want to differentiate yourself from the competition, creating something of greater value that creates a win-win situation for your practice and your patients. Offering laser procedures is a great way to do that – your patients have access to a wider array of treatment options and you have an opportunity to grow your practice and your revenue.
Build your practice's prestige and reputationBecause lasers are relatively new, most men and women equate laser procedures with high-end practices. By offering cosmetic laser procedures at your practice, you gain a certain status, authority and reputation that can be difficult to earn through traditional office treatments and more generic services. Plus, offering laser treatments demonstrates to your patients that you're committed to their needs and dedicated to staying abreast of the most innovative options.
Provide patients with the services that are most in demandLaser procedures aren't the only ancillary service you can provide, but because they're extremely popular among patients of all ages and all walks of life, you'll be tapping into a market where the demand already exists. You won't need to convince your patients of the benefits of laser procedures – you'll already have an eager market.
Offer patients greater convenienceJust like you, patients are busy, and offering laser procedures at your practice means they can have the treatment they need in one convenient location instead of seeking out new providers and traveling longer distances. Plus, the wide range of laser procedures means there's something for nearly every patient, making laser procedures an easy "upsell."
Build your revenue by capitalizing on existing relationshipsBuilding trust is one of the most time- and labor-intensive aspects of marketing, but without trust, it's difficult to grow your practice. Established practices have a clear advantage when it comes to adding laser procedures because they've already established trust with their patient base. That means there's no need to spend a significant amount of time marketing those new services to see an initial ROI. Plus, established patients can help you grow your reputation through word-of-mouth advertising, which is one of the most powerful types of marketing around.
It's great for marketingAdding new treatments create the perfect “excuse” for creating new web content and developing press releases that can increase your media exposure. Plus, by expanding your services, you can offer special deals that provide additional opportunities for marketing.
Adding laser treatments isn't as difficult – or as costly – as you thinkThere's no doubt about it, cosmetic laser systems can be costly. But the good news is, Laser Service Solutions offers two options that can make adding a laser to your practice much more affordable:
- Pre-owned lasers are thoroughly tested, serviced and calibrated and guaranteed to be safe and ready to use. We only offer brands we service, so you can buy with confidence and peace of mind.
- Laser rentals let you add the latest state-of-the-art systems without the huge cost outlay and without maintenance concerns. Laser Service Solutions provides all the maintenance and service required, so you can focus on caring for your patients.
- Tags: Laser Service
- Ryan Koenig